Client: CoCreate
Creative Services: Campaign Design, Print Design, Digital Design
Co-Create aimed to host a Galentine’s event that brought women together to connect, create, and network within their dynamic makerspace, design, and experience center. The challenge was to deliver a fresh, modern, and playful activation that resonated with a young female audience. Through thoughtful moodboarding, concept development, design, and digital marketing promotion, the event successfully drove high foot traffic and engagement. The space was brought to life with vibrant print collateral, branded swag bags, customizable elements, and thoughtfully designed food and beverage stations that enhanced the overall guest experience.
Art Direction: Jacina Serbalik
Lead Designer: Whitney Dobladillo
Photographer/Videographer: CoCreate Team
Client: Octagon / R&CPMK
Creative Services: Presentation Design
Designed proposal decks for R&CPMK that bring brand stories to life for prospective clients. Each presentation begins with in-depth research to understand the brand’s personality, tone, and visual language. From there, customized templates are crafted that align with their aesthetic through thoughtful use of typography, color, and imagery.
This strategic and design-driven approach has helped R&CPMK stand out in competitive pitches leading to successful client wins, including Mojo Energy Pouches and SoundCloud.
Art Direction and Designer: Whitney Dobladillo
Client: Cacharel
Creative Services: Print Design
Cacharel launched its new fragrance, Ella Ella, with an on-campus activation at a Florida university designed to engage its core audience, Gen Z women. The pop-up invited students to experience the brand through interactive touchpoints: spinning a prize wheel to win branded products, receiving florals paired with QR-coded call-to-action cards, and capturing moments in front of a beautifully wrapped truck featuring florals and the fragrances. The activation was a success, drawing enthusiastic students and immersing the campus in Ella Ella’s signature pink, making a bold and memorable statement.
Creative Direction: Jacina Serbalik
Print Designer: Whitney Dobladillo
Photography: Joshua Chun
Client: Diesel
Creative Services: Concepting, Art Direction, Design
Luxury brand Diesel introduced a new fragrance and partnered with a local Las Vegas bar to create a large-scale branded mural on its exterior. The challenge was designing a mural that could also serve as a projection surface for the campaign’s promotional video during peak nightlife hours, in an area with heavy foot traffic. The solution was a bold mural featuring Diesel’s logotype and signature colors, strategically designed to showcase the video projection clearly from any distance. The result was a dynamic installation that functioned seamlessly both day and night.
Art Direction and Designer: Whitney Dobladillo
Photographer/Videographer: Diesel Team
Client: Union Station
Creative Services: Logo Design, Branding, Print & Digital Design
Union Station hosted a Dodgers Watch Party to celebrate the season opener, bringing together the heart of Los Angeles’ dedicated fan base. We developed the event’s name and visual identity from the ground up — starting with moodboards and logo concepts that evolved into invitations and a full suite of print and digital assets displayed throughout the station. The event drew impressive foot traffic from the local community, uniting families and passionate baseball fans for an unforgettable day of team spirit and celebration.
Art Direction: Jacina Serbalik
Designers: Whitney Dobladillo, Rachael Conti
Client: Editorialist
Creative Services: Digital Design
A holiday gift guide designed around personality types such as the jet-set traveler or athletic enthusiast offering tailored inspiration for every shopper. Each layout highlighted accessories that aligned with a specific lifestyle, presented through playful editorial collages. By blending striking hero photography with bold product silhouettes, the designs created a dynamic and engaging shopping experience, perfectly suited for the holiday season.
Art Direction: Sophie Murrell
Digital Designer: Whitney Dobladillo
Client: Journelle
Creative Services: Digital Design
Promotional newsletters for Journelle highlight the latest trends in lingerie fashion and lifestyle. With a focus on empowering women to feel confident and beautiful in their skin, the newsletters feature promotional sales, new arrivals, personality-based style guides, and lingerie inspiration for every “lingerista,” from luxury pieces to everyday affordable wear. Layouts combine striking campaign imagery, silhouetted product shots, and playful GIFs, all unified by the brand’s signature deep purple, creating an engaging and visually cohesive experience.
Art Direction: Jamie Ambler
Digital Designer: Whitney Dobladillo
Client: Editorialist
Creative Services: Editorial Design
Editorialist’s Spring/Summer 2016 print issue required a refreshed visual identity to better reflect its focus on luxury fashion, beauty, and lifestyle. The issue featured high-profile content, including a photoshoot and interview with Kim Kardashian. The redesign introduced a clean and dynamic layout, incorporating collaged photography and prominent product features to create an energetic, modern aesthetic that elevated the overall reader experience
Art Direction: Sophie Murrell
Print Designer: Whitney Dobladillo
Client: Scholastic
Creative Services: Digital Design
Scholastic campaigns targeted parents and teachers across web content, newsletters, and social media, highlighting annual sales, back-to-school preparation, and Teacher Appreciation Week. Each asset featured colorful, approachable layouts designed to resonate with school communities, using bold shapes and playful typography. The creative included hand-drawn illustrations and assistant-directed flat-lay photography, resulting in a cohesive visual system that felt both engaging and accessible.
Art Direction: Tim Napoli
Digital Designer: Whitney Dobladillo
